TurnAvisual is an exciting new online tool which allows packaging designers to create artwork on 3D digital models of their chosen RPC container – a fast, effi cient way to give products the best possible look.

The new concept makes design possible at lower cost and within a fraction of the time normally spent creating the right artwork for product packaging. It gives users an important competitive advantage in terms of time-to-market.

RPC Superfos has been central to the development of the new concept. Product Design Manager Torben Noer, says it has huge potential: “The key benefi t of working with our packaging in TurnAvisual is the immediate sharing of artwork ideas through the online platform.

“Essentially, you select a blank pack which appears on the screen in 3D, all in white. The designer then works in a 100 per cent digital process to create the artwork to the specifi cation of the decision maker. All parties involved in the process can take a look, share their views, give feedback and work together to create the perfect result.

“Designers can place branding, add and shape decorative ribbon, shuffl e drawings or insert a picture – or undo the whole layout and start over.”

An advanced database is available to keep track of the process.

TurnAvisual allows users to create their own private packaging ‘space’, with only their products and preferred packaging included. The designer gets the opportunity to see, and work on, a larger selection of pack designs.

It only takes a few minutes to create a turnable mock-up in 3D of the entire pack, allowing decision makers, designers or even focus groups to quickly evaluate the results. TurnAvisual removes the need for physical samples, shipment and the associated waiting time.

“We expect the new artwork design option to open the door to greater creativity in the way we and our customers work with the look of their products on shelves. It is very easy to use, and I am confi dent that the new tool will bridge the gap between the various contributors to packaging development, while at the same time speeding up time-to-market and saving costs,” adds Torben Noer.